Work Samples

Who We Are

We are edG Design, a small web design and development firm based in Los Angeles, California.

We love working with businesses that offer something unique and valuable to their customers. We build websites that help our clients convey that uniqueness and value in a clear, engaging way, and create tools to allow our clients to interact with their customers in ways that help to grow their businesses.

Work Samples

The following are samples of some of our major projects.

Currency Capital

Five years ago we began a fruitful partnership with Currency, a rapidly-growing Financial Technology startup in Los Angeles with huge ambitions: to completely reshape the small-business equipment financing world. Since then Currency has grown exponentially, partnering with major players in the industry like eBay, and continually disrupting the antiquated equipment financing space. Today, Currency is a premier player in the that space, and offers technology that is decades ahead of the competition.

We developed the primary frontend services for Currency, and work closely with their product, engineering, and marketing teams to consult and provide development services throughout their entire tech-stack.

Services Provided:

  • Frontend architecting and development (angularjs & react)
  • Backend: web service development (nodejs, .NET, C#), consulting.
  • UX strategy & conversion optimization
  • Analytics & business intelligence consulting
  • Visual design for web properties


Our primary contribution has been the design and development of Express-Simple: a complex frontend that allows potential equipment buyers to apply for and obtain equipment financing entirely through the web.

Express-simple is a highly configurable frontend application, that is designed to allow the business to rapidly onboard new partners and configure custom versions of the generic finance-request form specific to each partner's needs.

I would describe edG Design as reliable, responsive and creative. They helped us launch our eBay partnership and did a fantastic job.

Charles Anderson, CEO

Vidovich Vineyards

We worked with Vidovich Vineyards, a family-run winery in Silicon Valley, to redesign their website and provide a beautiful, engaging place for customers to learn about the business, and to purchase wine and sign up for their exclusive wine club.

Services Provided:

  • Original website design
  • Custom API integration (to facilitate Wine Club sign ups)
  • Strategic consultation on messaging and content
  • Custom google-forms scripting for event proposal request workflow
  • E-commerce integration

Malibu Farm

We have been working with Malibu Farm for several years to expand and develop their web presence as they have transformed from a small cooking blog to one of the hottest brands in LA, owning and operating two restaurants on the Malibu Pier and an expanding set of locations around the country including Miami and Lanai, Hawaii.

We designed to showcase the unique and beautiful location of the restaurants, and emphasize the unforgettable experience it provides to diners. The site allows customers to make dinner reservations online, order carryout, shop in the brand store, purchase tickets to special events, and more.

Services Provided:

  • Original design
  • Custom development
  • Media production / content creation
  • Ongoing website management and maintenance
  • Event ticket sale management
  • E-commerce management

We have been working with David from edG Design for several years now, and his services have been invaluable to us. He is professional, timely, and effective in helping us reach our customers and grow our business online.

Helene Henderson, Founder / Owner

Ryze Renewables

Ryze Renewables is a developer of Renewable Diesel biofuels, headquartered in Southern California. They have developed a unique process that allows them to refine 100% renewable diesel fuel from inedible agricultural oils and animal fats. Their process is significantly lower-cost and yields higher performance fuels than competing technologies, setting them apart in the market.

We developed an informational website for Ryze, with the goal of providing information about their process, product, and brand to prospective investors and strategic partners in their industry.

We worked closely with Ryze's core team to help them refine their message for presentation in a web context, and created an original design that conveys their vision in a clean and engaging way.

Services provided:

  • Strategic consultation on messaging and content
  • Original website design (fully responsive, and featuring custom graphic work and minor animations).
  • Static site development and deployment


Suma is a medical education startup that aims to simplify the process of tracking and understanding Continuing Eductation requirements for nurses in the state of California.

Services Provided:

  • Strategy consultation
  • Full stack web application development (Ruby on Rails)
  • UX design / wireframing
  • Ongoing support and feature development

The application we developed for Suma allows California nurses and nurse practictioners to track their continuing education classes, and simplifies the complex requirements around continuing education to ensure that they can stay in compliance with the state.

The application also provides an administrative backend (using Active Admin) for nursing school owners to track the progress of their roster of nurses, reducing the overhead around tracking class completion and eligibility, and moving their paper-based records keeping into a secure, efficient online portal.

LACO Technologies

LACO is a manufacturer of performant and highly customized Vacuum Chamber & Leak Testing equipment.

Services Provided:

  • Web strategy consultation
  • Full-stack web application development (Ruby on Rails)

We partnered with LACO to revamp their primary corporate site and to develop a web application that facilitates interaction with potential customers, and streamlines several key business processes including:

  • Open-ended custom configuration of machine parts
  • RFQ Generation / Proposal workflow
  • Invoicing and payment capture
  • Document exchange with existing customers
  • Advanced Content Management Systems

Digital Esoterica

Digital Esoterica is a small development agency based in Los Angeles that specializes in web product development for startups.

Services Provided:

  • Frontend Development (angular + node + grunt)
  • Minor backend dev / consulting (Ruby)

We have partnered on several projects with Digital Esoterica over the past 18 months, including:

Schwag, LLC

Schwag is a location-based promotional tool for small businesses to offer special discounts and offers to potential customers. We collaborated with D.E. to develop a web application for business owners to create, manage, and publish those offers.


One80 is a health services company that provides on-demand IV treatments to customers. We developed a simple web application for customers to request and pay for a treatment.

Pacifica Homes

Pacifica develops high-quality, affordable manufactured homes, and works with potential homeowners from around the country to custom-build homes and place them in desireable communities in California.

For this project we paired original media content (photo and video) with a clean, modern design in order to give Pacifica a fresh face online; they use it as a landing page for direct mail campaigns, as well as a lead-generation tool for their marketing efforts.

Services Provided:

  • Original design
  • Media production / content creation
  • Custom Wordpress theme & plugin development
  • Copywriting
  • Ongoing website management

Walker Advertising (1-800-The-Law-2)

Walker Advertising hired us to develop this lead-generation landing page for one of their clients, 1-800-The-Law-2, a personal-injury law firm. The purpose of this site is to educate potential clients, and drive more site visitors to contact the firm.

Services Provided:

  • Original design
  • Custom development
  • Ongoing consultation with staff developers

I've worked with edG in both B2B and B2C capacities, from website redesigns to enterprise product development. They provide solid direction based on research done within our company and in industries overall, which is rare in their field. I look forward to working with them on future projects.

Hugo E Gomez, Director of Digital Marketing at Walker Advertising